Broker Check

Fiduciary First

What is fiduciary responsibility and why is it important?

What is fiduciary responsibility and why is it important?

Fiduciary means to hold a confidence or trust. A financial services industry professional who has a fiduciary responsibility to his or her clients must put a client's needs and interests ahead of his or her own.

You might reasonably think that anyone offering financial advice or services to clients is required to be a fiduciary. Sadly, if you thought that, you’d be wrong.

Some estimates claim that only 15% of advisors have a fiduciary duty to their clients.

While stockbrokers and insurance agents are regulated and licensed, they do not have a fiduciary responsibility to their clients.

With this level of accountability, why would you work with a financial planner who's NOT a certified fiduciary?

With this level of accountability, why would you work with a financial planner who's NOT a certified fiduciary?

David Treece is an Accredited Investment Fiduciary (AIF®) and is legally bound to act in the best interests of his clients.

He follows a fiduciary process that includes a duty of utmost care, a duty of integrity, a duty of honesty and full disclosure, a duty of loyalty, and a duty of good faith.

Advisors with a fiduciary responsibility are less likely to push products that earn them a quick buck.

Investment Fiduciary Guidelines


What Is a Fiduciary, and Why Does It Matter?

Learn more

Suitability vs. Fiduciary Standards: What's the Difference?

Learn more

5 Common Misconceptions About Fiduciaries

Learn more

Ethical Standards You Should Expect From Financial Advisors

Learn more