Fiduciary First David Treece is an Accredited Investment Fiduciary (AIF®) and is legally bound to follow the Institute for the Fiduciary Standard's Professional Conduct Standards. He follows a fiduciary process that includes a duty of utmost care, a duty of integrity, a duty of honesty and full disclosure, a duty of loyalty, and a duty of good faith. View Professional Conduct Standards What is fiduciary responsibility and why is it important? Fiduciary means to hold a confidence or trust. A financial services industry professional who has a fiduciary responsibility to his or her clients must put a client's needs and interests ahead of his or her own. Certified Financial Planners have a fiduciary responsibility to their clients. While stockbrokers and insurance agents are regulated and licensed, they do not have a fiduciary responsibility to their clients. The recommendations they make must only meet the "suitability standard." In other words, the risk level of the product must be suitable for the client based on income, assets, risk tolerance or another standard that is specified in the prospectus. Advisors with a fiduciary responsibility are less likely to push products that earn them a quick buck. With this level of accountability to you, why would you work with a financial planner who is NOT a certified fiduciary? How Much Do You Know About Investing? These days, investing in financial markets is a common practice. Yet, many Americans remain under-informed about how various investment products really work. Want to know how you rank? Challenge yourself with our brief quiz, "Test Your Investment IQ." Address Have a Question Name Email Phone Question Thank you! Oops!